Had it your way?

Recently Burger King was taken over as the #2 in the Fast Food hierarchy by Wendy's. This comes as a shock to some and not to others. Burger King has more stores the Wendy's and have been around for longer. So why the change? Has Burger King just be culturally lapped by the new and fresh Wendy's? So I guess the questions arises have peoples tastes changed or has Wendy's changed in a direction that is now more appealing then Burger King.

If you watch much TV then you would realize that in conjunction with this news Burger King has changed their marketing approach and created a new advertising campaign. This campaign involves several well known celebrities including Selma Hayek and David Beckham.  Identifying that something had to be done I would say that the direction Burger King is going is a quick fix and not a long term solution. What is important, or what should be important to Burger king is that they raise consumer awareness to the fact they ARE changing. So if you ask do I agree with what Burger King is doing and I think these changes are helpful to their bottom line.....then i would say yes! Something, anything needed to be done. In regards to their selection of celebrities in the commercials I feel that if you want to make a splash that is what you do. You collect familiar faces and them encourage normal people in nationally broadcast advertisements to buy your....whatever!

Regardless of what Burger King is currently doing in their advertising campaign something longer term needs to be developed. With over 9 Billion in profits last year it is in their best interests to apply a better marketing campaign to help create a identity that people can relate/agree to. Develop some entrigue BK and make sure the next time I show up I am having it your way because that is what you told me to do!


Chomp, chomp

 

 

 

This past month we've celebrated the 40th anniversary of one of the best movies ever, The Godfather. From thsi movie we learn several lessons, here are 5 and 5 companies that can relate to thse messages:

 

 

1. Build a powerful community. 

Someday, and that day may never come, I'll call upon you to do a service for me. ~Vito Corleone

-Facebook buys Instagram

2. Hold people accountable. 

What's the matter with you? I think your brain is going soft. ~Vito Corleone

3. Don’t get emotional. 

It’s not personal, Sonny. It’s strictly business. ~Michael Corleone

-<http://www.tennessean.com/article/20120410/BUSINESS/304100049/Cracker-Barrel-plays-defense-against-hostile-takeover>

4. Be decisive. 

“Know who on your team is making the right choices, and trust them to take decisive action as well. Hesitation too often leads to missed opportunities.”

Apple got it right, why not you? http://www.telegraph.co.uk/technology/google/8897091/Google-Music-an-unimaginative-missed-opportunity.html

5. Spend time with your family. 

Do you spend time with your family? Because a man who doesn’t spend time with his family can never be a real man. ~Vito Corleone 

- Do it like the Waltons http://walmartstores.com/aboutus/7603.aspx

Obama's Freudian Slip

When the mic's are on?

We often ask our representatives in power to be honest and truthful. Such was the case a few weeks ago with President Obama and Russian President Dmitry Medvedev met. Before their meeting was to begin they discussed in brief about some nuclear policies. During this exchange Obama mentioned that he would "have more time after the election." This statement emplies that Obama has 100% confidence that he will be re-elected. Obama's opponents in the upcoming election are questioning Obama about his "Hidden agenda" so reported Kasie Hunt in San Diego and Donna Cassata in Washington from AP News. After watching the video I understand why those not currently sitting as President woulf look to attack Obama. On a political scale of easy or hard for politicians to attack, this was 1st grade math. Of course right-wingers and conservatives were going to be critical of those statements. They are already critical of EVERYTHING Obama.

My take on the situation is there is no situation. Was this a bold conversation topic by the president, Yea. But is that not why we elect a president to deal with matters similar to this? the purpose of elected officials is to attend to matters of national security. From my perspective Obama had 3 choices. He could have:
A: Ignored the discussion there bye putting our national security on hold to be polite 
B: Told the Russian P.M. that he was not sure he would be re-elected so they should not discuss. This would have caused a serious loss of confidence in Obama and the P.M would have hoped for a more confident replacement.
C: Or lastly, said what he said and we should all just chalk this up to Sh!t they have to discuss.


I choose C!

Regards